Data Modeling for the Business: The Power of High-Level Data Models - Donna Burbank

Data Modeling for the Business:  The Power of High-Level Data Models

Achieving a ‘single version of the truth’ is critical to any MDM, DW, or data integration initiative.  But have you ever tried to get people to agree on a single definition of "customer"?  Or to get Sales, Marketing, and IT to agree on a target audience?  Whether you are a businessperson or an IT professional, you can be the hero of these and countless other scenarios by building a high-level data model.

Join author Donna Burbank as she discusses how a high-level data model can be used as a powerful communication tool for data-intensive initiatives.  She’ll explain how to build a high-level data model, how the core concepts in a data model can have significant business impact on an organization, and will provide some easy-to-use templates and guidelines for a step-by-step approach to implementing a high-level data model in your organization, as well as a case study.

Attendees will be entered into a prize drawing for Donna's latest book, Data Modeling for the Business:  A Handbook for Aligning the Business with IT using High-Level Data Models, coauthored with Steve Hoberman and Chris Bradley.

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Donna Burbank  has more than more than 12 years of experience in the areas of data management, metadata management, and enterprise architecture. Donna currently is the director of product marketing for CA’s data modeling solutions.  Previous to this role, she has served in key brand strategy and product management roles at Computer Associates and Embarcadero Technologies and as a senior consultant for PLATINUM technology’s information management consulting division in both the U.S. and EMEA. She has worked with dozens of Fortune 500 companies worldwide in the U.S., Europe, Asia, and Africa and speaks regularly at industry conferences. She has recently co-authored a new book entitled Data Modeling for the Business, on which this presentation is based.