April 2019 Chapter Meeting
Understanding Your Customer Using
Speaker: Michael Lisin
Tuesday, April 9th
In this discussion Michael will share how modern computer algorithms helps businesses to process billions of data points and to identify patterns that create better customer experience.
Michael Lisin, Expedia Group
As Sr. Mgr, Strategy & Analytics at Expedia Group, Michael Lisin is accountable for the implementation of data science solutions that predict human behavior. Before joining Expedia Group, Lisin delivered emotive computing at Silver Logic Labs, information architecture at Disney/ABC Television, and worked in program management at Microsoft. He has 20 years of experience delivering data management and predictive analytics solutions to Fortune 100 companies and nonprofit customers, enabling businesses to discover hidden influences that can deliver big results. His work experience spans the entertainment, retail, transportation, energy and financial industries. Lisin holds an MBA and is a published author.
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