DAMA - Puget Sound
The Premier Organization for Data Management Professionals in the Northwest


Accidental Analysts: What are they doing with my data? - Stephen McDaniel and Eileen McDaniel, PhD

  • April 09, 2013
  • 6:00 PM - 9:00 PM
  • Best Western Executive Inn - 200 Taylor Ave N, Seattle


  • Includes keynote presentation, dinner and materials. Current DAMA-PS membership required.
  • Includes keynote presentation, dinner and materials. Discounts available for DAMA-PS members.
  • Includes keynote presentation and materials.

Registration is closed

 Accidental Analysts®: What are they doing with my data?

By Stephen McDaniel and Eileen McDaniel, PhD

co-founders of Freakalytics

Director of Analytic Product Management at Tableau Software.

In the new world of self-service business intelligence, to be successful as a data professional you must collaborate with people who were never trained to analyze data. Communicating with “accidental analysts” can be challenging -- you often feel like you're speaking a different language! 

To understand how accidental analysts think, we’ll illustrate the step-by-step method that they follow when they use the data that you steward to answer their business questions. Next, we’ll demonstrate examples of how to structure your data so that business users will be able to get the most out of them with minimal day-to-day help from the data team. Pick up ideas on how to create a constructive partnership between IT and business that will excite your managers and co-workers while keeping the data teams focused on strategic projects. We’ll include real-world tips and tricks that will save you time and frustration!


Seattleites Stephen McDaniel and Eileen McDaniel, PhD, are co-founders of Freakalytics, LLC, and co-authors of the books The Accidental Analyst: Show Your Data Who’s Boss and four editions of Rapid Graphs with Tableau Software. They are designers of the Rapid Dashboards smartphone app and reference cards, with sixty-four illustrated tips on how to create effective charts. Stephen is lead author of two editions of SAS for Dummies and has been a faculty member at both TDWI and the American Marketing Association (AMA). They travel the world teaching people how to get the most out of their data and take decisive action to solve problems in their daily work. In addition to his role at Freakalytics, Stephen is Director of Analytic Product Management at Tableau Software and has been building data warehouses longer than he cares to admit. Eileen is an awarded research scientist and educator who passionately applies her unique expertise toward developing fun and approachable analytics training programs and materials

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