co-founders of Freakalytics
Director of Analytic Product Management at Tableau Software.
In the new world of self-service business intelligence, to be successful as a data professional you must collaborate with people who were never trained to analyze data. Communicating with “accidental analysts” can be challenging -- you often feel like you're speaking a different language!
Seattleites Stephen McDaniel and Eileen McDaniel, PhD, are co-founders of Freakalytics, LLC, and co-authors of the books The Accidental Analyst: Show Your Data Who’s Boss and four editions of Rapid Graphs with Tableau Software. They are designers of the Rapid Dashboards smartphone app and reference cards, with sixty-four illustrated tips on how to create effective charts. Stephen is lead author of two editions of SAS for Dummies and has been a faculty member at both TDWI and the American Marketing Association (AMA). They travel the world teaching people how to get the most out of their data and take decisive action to solve problems in their daily work. In addition to his role at Freakalytics, Stephen is Director of Analytic Product Management at Tableau Software and has been building data warehouses longer than he cares to admit. Eileen is an awarded research scientist and educator who passionately applies her unique expertise toward developing fun and approachable analytics training programs and materials.
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